Marketing and Business Development White Papers
Title	Author	Date
Public Relations and Cause Marketing (Non-Members, click here to purchase)	Darla Dernovsek	July 2010
Making the Most of MCIF Systems (Non-Members, click here to purchase)	Darla Dernovsek	April 2010
Social Media Guidelines & Policies (Non-Members, click here to purchase)	Jim Jerving	January 2010
Youth Marketing: Strategies and Tactics for Attracting and Retaining Young Members (Non-Members, click here to purchase)	Judy Dahl	December 2009
Organic Membership Growth (Non-Members, click here to purchase)	Jim Jerving	July 2009
“Going Green”: A Marketing Perspective (Non-Members, click here to purchase)	Elizabeth D. Thompson	June 2009
Social Networking as a Marketing Tool (Non-Members, click here to purchase)	Jim Jerving	January 2009
Diamonds are Forever: How to Polish Your Diamond Award Entry to a Winning Shine (Non-Members, click here to purchase)	Mike Hudson, updated by Sandi Carangi	December 2008
Marketing to Baby Boomers (Non-Members, click here to purchase)	Jim Jerving	September 2008
Balancing Priorities in One-person Marketing and Business Development Departments (Non-Members, click here to purchase)	Darla Dernovsek	May 2008
Emerging Marketing Channels: Blogs, Word of Mouth, Buzz, Viral, and E-Mail (Non-Members, click here to purchase)	Jim Jerving	March 2008
Building a Sales and Service Culture (Non-Members, click here to purchase)	Nancy Pierce	January 2008
A National Brand for Credit Unions: A Compendium of Opinions about a National Brand for the Credit Union Industry (Non-Members, click here to purchase)	Paul & Mary Lucas, Dick Radtke, Lucy Harr, David Grace, and Randy Harrington	December 2007
ROI Calculations and Financial Parameters (Non-Members, click here to purchase)	Keith Peterson	October 2007
Disaster Communications: The Importance of and Strategies for Implementing a Disaster Communications Plan—Before You Need It (Non-Members, click here to purchase)	Judy Dahl	October 2007
Member Education Yields Smart Members (Non-Members, click here to purchase)	Rich Jones and Dennis Paul	April 2007
Business Development: Creating Community Connections (Non-Members, click here to purchase)	Darla Dernovsek	April 2007
The Traveling Branch: Business Development’s Evolution (Non-Members, click here to purchase)	Jim Jerving	February 2007