Marketing and Business Development White Papers
Title	Author	Date
Diamonds are Forever: How to Polish Your Diamond Award Entry to a Winning Shine (Non-Members, click here to purchase)	Mike Hudson, updated by Sandi Carangi	December 2008
Marketing to Baby Boomers (Non-Members, click here to purchase)	Jim Jerving	September 2008
Balancing Priorities in One-person Marketing and Business Development Departments (Non-Members, click here to purchase)	Darla Dernovsek	May 2008
Emerging Marketing Channels: Blogs, Word of Mouth, Buzz, Viral, and E-Mail (Non-Members, click here to purchase)	Jim Jerving	March 2008
Building a Sales and Service Culture (Non-Members, click here to purchase)	Nancy Pierce	January 2008
A National Brand for Credit Unions: A Compendium of Opinions about a National Brand for the Credit Union Industry (Non-Members, click here to purchase)	Paul & Mary Lucas, Dick Radtke, Lucy Harr, David Grace, and Randy Harrington	December 2007
ROI Calculations and Financial Parameters (Non-Members, click here to purchase)	Keith Peterson	October 2007
Disaster Communications: The Importance of and Strategies for Implementing a Disaster Communications Plan—Before You Need It (Non-Members, click here to purchase)	Judy Dahl	October 2007
Member Education Yields Smart Members (Non-Members, click here to purchase)	Rich Jones and Dennis Paul	April 2007
Business Development: Creating Community Connections (Non-Members, click here to purchase)	Darla Dernovsek	April 2007
The Traveling Branch: Business Development’s Evolution (Non-Members, click here to purchase)	Jim Jerving	February 2007
Building Loyalty with Members through Relationship Pricing (Non-Members, click here to purchase)	Mark Arnold and Taylor Wells	October 2006
The Name Is the Game: How to Build Brand Awareness into a Credit Union’s Name Change (Non-Members, click here to purchase)	Karen Bankston	May 2006
Marketing Salaries & Benefits (401(k) Matching and Company Car)	CUNA	February 2006
Use of the Term “Bank” in Credit Union Promotions: Not an Issue, Necessary Evil, or High Treason? (Non-Members, click here to purchase)	Lucy Harr	December 2005
The Urge to Merge (Non-Members, click here to purchase)	Mark Arnold and Taylor W. Wells	November 2005
SEG Development (Non-Members, click here to purchase)	Mark Arnold	December 2004
Marketing to Hispanics (Non-Members, click here to purchase)	Mark Arnold	August 2004
Integrating Political Involvement Into Marketing Efforts (Non-Members, click here to purchase)	Karen Bankston	June 2004
It's Not Like Marketing to Your Grandparents	Catherine Izor	December 2003
Marketing on a Shoestring	Darla Dernovsek	December 2003
Retail Branch Design	Darla Dernovsek	July 2003
How to Market Member Business Services	Dick Radtke	May 2003
Demographics and Other Drivers for Electronic Delivery Channel Usage	Darla Dernovsek	November 2002
Integrating Employee Incentive Programs into Marketing Campaigns	Mark Arnold and Taylor W. Wells	August 2002
Planning & Implementing Electronic Marketing Campaigns	Mark Arnold and Taylor W. Wells	July 2002
Public Relations: The Oilcan in the Marketer's Toolbox	Dick Radtke	March 2002
Marketing in Compliance With Federal Regulations	Karen Bankston	October 2001
Targeting Young Members	Mark Arnold & Taylor W. Wells	May 2001
Building Web Site Traffic	Mark Arnold & Taylor W. Wells	March 2001
Why The New Marketing To Women?	Joan Donovan	February 2001